Connect with us
Kenya and Google join hands to to bridge the digital divide Kenya and Google join hands to to bridge the digital divide

Technology

Kenya and Google join hands to bridge the digital divide

Published

on

Google's Loon Baloon

Google’s Loon Baloon | Photo Credit: Wikimedia Commons

Kenya has, in partnership with Google’s sister firm, Loon, launched a fleet of 35 internet balloons that will provide internet services to remote areas of the country. This is the first balloon-powered internet to launch in Africa.

HOW DO INTERNET BALLOONS WORK AND DO MANY COUNTRIES USE THEM?

Google’s internet balloons are wireless Internet connectivity towers that float in the stratosphere. They beam Internet signals to earth-based stations, which then transmit the internet to users through internet service providers.

These floating giant balloons are made from plastic. They are fitted with solar panels that power the gadgets that control the balloon’s operations and beam internet signals to earth.

Using a special crane, the balloons are propelled to the stratosphere – a height of about 20km above the earth. Artificial intelligence software installed in the balloons’ computers controls the floating movements using wind power.

A single balloon can provide internet connectivity to an area of about 80km in diameter and serve about 1 000 users on the ground. It’s expected that the signal strength users get will be similar to 4G browsing speeds.

WHAT DOES INTERNET CONNECTIVITY LOOK LIKE IN KENYA?

Kenya has a wide variety of connectivity infrastructure. About 39 million Kenyans are hooked up to wireless

subscriptions, mostly through mobile phones, which depend on signals from a mast. Wired subscriptions stand at about 458 000.

This is impressive for a population of about 51 million people. Internet connectivity in Tanzania, by comparison, reached an estimated 27 million people (out of about 56 million people) by March 2020.

Kenya also continues to deepen its connectivity infrastructure through a national fiber optic cable. To date, close to 6 000km of the fiber optic backbone has been laid down and plans are to reach all 47 counties.

Despite impressive developments, more can be done. Most people in Kenya access the internet through their mobile phones.

When looking at how well mobile phone providers cover the country geographically, we see that large areas of the country, particularly in the north and northeast, don’t have much coverage.

Most internet coverage is around towns in the central, coastal, and western areas and along major roadways. This state of coverage is partly attributable to internet privatization and electricity coverage.

Commercially, it does not make sense for internet service providers to cover areas of low population density, since the cost of physical internet infrastructure outweighs the benefits from subscriptions.

The market competition also affects connectivity. Two mobile network operators – Safaricom and Airtel – have a stranglehold on the market. They have not provided internet users with choice in terms of price, service variety, and quality.

And over about 20 years, the telecoms market has seen the demise of close to 70 internet service providers.

HOW WILL THE BALLOONS CHANGE THIS?

As countries aim for universal internet connectivity, Google’s Internet balloons are a welcome addition. If the balloons are directed towards the currently underserved areas, their presence could reduce the digital exclusion of those areas.

Their entry in the market may also jolt the current market players to reconsider their pricing models and become more innovative in their service offerings. There could be a reduction in data rates or bundling of more services at the current price. That’s good for internet users.

But every big entrant into the market could have an impact on smaller players, some of which continue to provide “last mile” internet coverage, even in commercially less attractive regions.

Poorly resourced and weakly capitalized internet service providers might fold unless they reimagine their business models. This is a new venture, and it’s too early to know exactly what effect these balloons will have or the types of social changes they’ll bring.

WHAT TYPE OF OPPORTUNITIES COULD THESE BALLOONS BRING TO KENYA’S REMOTE AREAS?

There are a number of opportunities that these balloons can bring, particularly to rural areas. The balloons don’t have the physical limitations of wired connections, such as installations in sometimes inaccessible regions.

The balloons could give more people access to information and communication technology infrastructure and services. They could help create more industry around e-commerce, e-learning, and e-government.

Given the involvement of the government of Kenya in the project, we should expect a push for increased internet use in the key sectors of rural areas such as health, education, and agriculture.

For instance, the balloons could allow more children in rural areas to have the option of online learning. Also, new telemedicine technology has been launched and the balloons are expected to facilitate long-distance patient and clinician contact, care, and monitoring.

Hopefully, as the benefits of Google’s internet balloons unfold, we should also see faster development of local digital applications, supported by local digital infrastructure platforms. That might spur the development of content.

With better and improved internet connectivity, there is also an opportunity to reimagine public service delivery.

 Read the original article.

Aman currently works as a blogger and also as a travel and lifestyle Vlogger. He is always interested in new challenges.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

How can we enable Anchor Ads(Page-level) on Desktop? Google Adsense

Published

on

Google Adsense

Anchor Ads is one of the two types of Page-level ads that Google Adsense shows on monetized websites.

They appear on the top of the screen when the user has scrolled the page a little. Sometimes Anchor ads also appear on the bottom of the screen if google determines that it will cover the page content affecting the overall user experience. This article is about how we can enable Anchor Ads(Page-level ads) on desktop and mobile. You can also disable the Anchor ads in the same way. You must have Google Auto ads enabled for Anchor ads to work.

Google Adsense provides control to the publishers, if they want to show Anchor ads on their website or not. If you are a publisher and use Google Adsense to monetize your website, then you can also control the appearance of Anchor ads (Page-level) ads on your website.

When enabled on mobile and desktop, Anchor ads can drastically improve your Adsense earnings by showing relevant ads to your viewers. After the appearance, Anchor ads stick to the top or bottom of the mobile or desktop screen even when the user is scrolling through the content. And if the user doesn’t want the anchor ad to stay on their screen, then it can easily be closed by a cross (close) button on the left or right corner of the ad.

Now the question comes, how we can enable Anchor ads for mobile and desktop in our Google Adsense account? So here are the easy steps that will guide you to enable or disable Anchor (Page-level) ads for desktop and mobile devices:

  1. Sign in to your Google Adsense Account.
  2. In the left pane, navigate to Ads then select Overview.
  3. Now click on the edit ad button(pencil icon).Adsense - Ads - Overview
  4. Now click on Ads format and search for Anchor Ads settings in the right pane. 
    Anchor Ads Settings

    Anchor Ads Settings

     

  5. Toggle Anchor Ads switch to enable or disable it.
  6. Click on the Apply for site button and you are done.

Anchor ads will start appearing on your website 30-45 minutes after you have enabled it. If you have disabled the Anchor ads then it will stop showing immediately. Keep it enabled if you want slightly higher revenue from Google Adsense.

Now you would be wondering, how to enable Anchor Ads specifically for desktop. Then let me tell you that you don’t have control over the appearance of anchor ads on desktop. They may appear and sometimes they may not. But if you have enabled them, they’ll always appear on mobile devices. You can also read the official statement of Google on Anchor ads here.

There is one more type of page-level ad that is Vignette ads. It appears as a full-screen ad in between when a user is navigating from one page to another on the same website.

Also Read Vignette ads will start appearing on wider screens – Google Adsense Notice

Hope you understood everything that you wanted to know about Anchor ads by Google Adsense. If you have any queries or suggestions, please feel free to comment them down below.

Continue Reading

Technology

Vignette ads will start appearing on wider screens – Google Adsense Notice

Published

on

Vignette Ads Notice in Google Adsense

Vignette ads will start appearing on wider screens, such as desktop, after November 3rd. you must have seen this notice banner or notification in your Google Adsense Account if you show ads on your approved websites using Google Adsense. After seeing this you may be wondering what are Vignette ads and what this notification is all about. So in this article, we explain everything that you need to know about Vignette Ads.

Vignette Ads Notice

Vignette Ads Notice | Google Adsense

What are Vignette Ads?

Vignette ads are basically full-screen advertisements that appear in the middle of page loads or navigation. These ads are skippable and can be skipped at any time by the users. These ads are also called Page-level ads. Now, these ads can also be displayed on larger and wider screen sizes like desktop screens. Vignette ads for wider screens will start displaying from 3rd  November 2020, but it totally depends on the publishers if they want to show these ads on their website or not.

Example of Vignette Ad on Mobile

Example of Vignette Ad on Mobile

When are Vignette ads displayed?

Vignettes are displayed while the user is navigation through a site. When the user leaves a page after clicking a link, these ads get loaded in full-screen mode. Vignette ads can be skipped easily by a cross(close) button in the top right corner of the advertisement.

How to Enable Vignette Ads?

Vignette Ads can be disabled by the owner of the website through some settings in the Google Adsense Account. And if you own an Adsense account, these settings are also for you. Before enabling Vignette ads, Google Auto ads must be enabled in your Adsense account.

Steps to enable or disable Vignette Ads in Google Adsense:

  1. Sign in to your Google Adsense Account.
  2. Navigate to Ads then Overview in the left pane of your Adsense account.
  3. Click on the edit button(pencil icon) on your website name as shown in the image below.
    Adsense - Ads - Overview

    Adsense – Ads – Overview

     

  4. Now click on Ads format and navigate for Vignette Ads settings in the right pane.

    Vignette Ads Settings

    Vignette Ads Settings

  5. Enable or disable Vignette ads and Vignette ads for wide screens.
  6. Click apply for site and you are done.

Vignette ads will start appearing on your website 30-45 minutes after you saved the settings.

After the vignette ads will start appearing on the desktop, it will increase your revenue slightly. Advertisers will also be able to showcase their products or services more precisely and detailed on the widescreen Vignette ads.

What should I do now?

If you want to show vignette ads on your website then you don’t have to do anything. Vignette ads are enabled for mobile, tablets, and wide screens by default. Auto ads must be enabled in your settings for this.

You need to disable it manually only if you don’t want to show these ads to your mobile or desktop visitors. You can easily disable the vignette ads by the same steps that you followed for enabling it. The steps are mentioned above. You can read the official statement by Google here.

Also Read: Need to change Address, Currency, Bank Details, or Country in AdSense ?

Hope you understood everything that you wanted to know about Vignette ads by Google Adsense. If you have any queries or suggestions, please comment them down below.

Continue Reading

Technology

Need to change Address, Currency, Bank Details or Country in AdSense ?

Published

on

Google Adsense

Google Adsense is a great way to monetize your hard work and earn some fortune out of it. But suppose for any reason, you are moving to a new address or country, where the bank account, currency, payment method, or banking institutions is might be different. You’ll definitely want to bring your hard work, and your existing Adsense account along. Don’t you? And for this, you would be wanting to change the Address, currency, or bank details you provided in your Adsense account earlier.

So in this, we’ll be discussing the ways through which you can keep your hard work alive and paying. So first of all let’s talk about how Adsense works.

Whenever you apply for Adsense, you agree to some terms and conditions, and local laws. And when you are approved, you are bound to those conditions that you agreed earlier. Alteast until you are monetizing your blog content, your YouTube videos, or your app with Google Adsense.

So, there could be two scenarios of why you are changing the details you provided in your Google Adsense account.

  • First one, you are just moving to a new address in the same country or territory, where you opened your AdSense account and your currency and bank account are still valid and accessible by you.
  • The second one, you are moving to a new country or territory where the currency or bank account is totally different. Where the banking laws and Adsense terms or payment method you had earlier is not valid.

Read the points mentioned above properly and found out which case scenario you are in? Good. Now let’s talk about the solution. Do you really need to change your existing address, payment method, or currency?

If you fall into the first category then no. You don’t need to change your bank account or currency. Even the address you provided and verifies with Adsense doesn’t need to be changed. You can receive your fortune in your bank account without any hassle.

But if you fall in the second category, then details provided by you in your existing Adsense account won’t work anymore. And your mailing address, payment method, or currency needs to be changed. But wait, is it really possible to do so? The answer is no. You cannot change the country of your Adsense account and also you cannot add a bank account of any other country to your existing Adsense account.

So, you are probably thinking what’s the solution then? The answer is a new AdSense account in the country you moved in.

But wait, don’t apply for the new account in a hurry. As we know, Google allows only one AdSense account per person. And it doesn’t matter that you are applying from anew place. Google’s algorithms are smart enough to track you down and reject your application right away. So first you’ll have to close your existing Adsense account providing the reason that you’re moving to a new country. You can do this by navigating to Account -> Account Information.

I’ll suggest you do it four to five months prior to you leave your existing country. If you apply right before moving or after moving to a new country, you’ll lose your payments. Because when you’ll apply for the new AdSense account, it will go through the same verification and approval process once again. And you can apply before moving to your new location.

That’s the only and official way you can change your existing address, payment method, currency, or bank account. I know it’s kind of weird to go through all of the processes again but you have no other choice. You can also read this on Google’s Adsense support page.

Hope this article helped you and cleared your doubts on changing address, currency, or payment methods for your Adsense account.

Continue Reading

Trending