Airtel has rebranded its OTT app to Airtel Xstream. The revamp of the mobile app was preceded by the launch of web version Airtel Xstream. The updated apps can be downloaded from the Google Play Store and the Apple App Store.
The telco has also signed a deal with TV18 and Turner India to add a suite of entertainment channels to its offering. The entertainment app offers more than 350 Live TV channels as well as more than 10,000 movies and hundreds of TV shows in multiple Indian languages.
The app has a large library of movies and TV Shows sourced from partners like ZEE5, Eros Now, Hooq, Hoichoi, ShareIt, Hungama, and ALT Balaji. The content that you see on your Airtel Xstream app totally depends on which Airtel Thanks subscription tier you are on. At present, there are three Airtel Thanks tiers — Silver, Gold, and Platinum. The Airtel Xstream app is available for all Airtel prepaid, Airtel postpaid, Airtel Broadband and Airtel Digital TV users. Airtel prepaid users have to recharge with a voice + data plan worth more than Rs 199 to be eligible for the Airtel Xstream service.
The company has also hinted the launch of a converged set-top box (STB) which will offer a full converged entertainment experience.
One of the things we are looking at is to bring in a box, which will kind of offer a full converged entertainment as well as the capacity to deliver broadband. This will happen soon, and we are very excited that once we do that, then it is a full converged play that we can potentially deliver across multiple spaces. There have been some concerns about cord-cutting in the urban areas and metros. We have not seen any evidence of that yet.
said Gopal Vittal, Bharti Airtel MD and CEO – India & South Asia.
It is worth noting that Jio is also offering OTT services through its Jio TV app, but there is no web version of the app yet.